EST. 2020 NEU~LO ‘NEUtral Little Ones’, is a mama-owned brand. The concept of this neutral children's clothing brand is based in Somerset, South West U.K.

The Creator - Lucy

Lucy is a mama of 2 beautiful babies and has a passion for neutral aesthetics. What started as an idea 10 years ago has now become a reality.

NEU~LO is different with it’s unique styles that are top-quality stylish unisex basics for boys, & girls. Where the need is high for prioritising comfort and long lasting styles for all year round.

The concept & ideas came from Lucy’s own styling, and from living in London for 4.5 years back in 2013 that showed her culture, creativity and innovation.

NEU~LO aims to inspire with the gradient wardrobe on neutral & earthy tones, with soft & textured fabrics, that can easily be mixed and matched. Delicate to little one's sensitive skin.

NEU~LO’s soft textures like cord, waffle, muslin, linen, layered fabric, knitted and woven creates simple styles, for your NEUtral Little Ones. All the things Lucy love’s for this unisex brand and styling!

Lucy: “Now having two under 3 talking from experience, new parenthood itself is a minefield and the realisation of the new arrival, can all come with a price tag".

"As a first time mama and from experience in the freelance world, during my 1st pregnancy back in 2019/2020 my thought process was to keep things simple and relaxed using only neutral styles, which made the flexibility on stretching the costs to cover on all other essentials. This enabled to seamlessly mix and match on neutral styles for a everyday 'NEW' stylish look. I kept to a budget in mind in supporting other small businesses, supporting other mums with their preloved items until I explored my own style, from the things and colours I love! With the love for gradient of neutral tones".

NEU-LO's mission was to include this idea and achieve designs that are at affordable prices, long lasting with the oversized sizes for your little ones to play & grow in. Styles that are reusable & preloved to pass on to generations, with a gender neutral look.

NEU~LO's vision is Simple Styles, that are Neutral, and Timeless. Styles that can be seamlessly mixed and matched to create a everyday 'NEW' Look, without the big price tag.

NEU~LO recycle's and upcycle designs using eco-friendly coconut shell, vintage, and retro buttons, for a bespoke look.

With NEU~LO's extensive market researching experience, NEU~LO received lots of feedback with regards to comfortability and the effect on sensitive skin. With this in mind NEU~LO have taken action by removing care labels altogether & hand-sewing on the soft velvet brand labels. This gives all customers peace of mind that this will reduce the chance of irritation to the little ones skin, but also freedom to easily remove it if needed.

NEU~LO's products are carefully crafted by hand, ensuring that every item is quality controlled and checked that can be up to 4 week turn around before shipping to enable our customers a seamless purchasing experience. Due to this remember to size up!

LOVE TO CREATE TO INSPIRE in Taunton, Somerset.

1. Style over trend. Neutral colours is all about minimising the need for fast fashion.

2. Caring for the planet with sustainable styling. Minimising ‘One Off’ Outfits.

3. NEU~LO is passionate about sustainability, and using unisex styles only that have the flexibility to be past down to generations.

4. Quality over Quantity, double up if you love it!

5. Recommend to go for a size bigger for layering and a oversized look. To let your little ones play and grow in.

6. Individuality - means something different for everyone.

~ 30 Degree Wash or on a Delicate Setting.

~ Do NOT Tumble Dry, air dry on a hanger (reshape before).

~ Wash inside out & with similar colours.